An art consultant is a professional in his field, who usually has vast experience in that specific field and generally has great insight into what needs to be done to get a project off the ground and ready for showing. His duties include helping the artist and his/her team put together a concept that truly speaks to the desires of the client. He also helps facilitate communication with potential clients/consultants and assists the artist in determining the creative vision for his project. The art consultant works closely with the artist, usually in a consultative manner, to help him define, articulate, and create a vision, and then supports and assists the artist in realizing that vision.
The art consultant has to be creative in finding the artworks of his clients, in finding ways of presenting those artworks, and in choosing the appropriate display settings to display the artworks. Clients usually send their artworks to art consultants for a variety of reasons, such as to have their art displayed in an appropriate museum or gallery, to gain interest in the work of another artist, or to create a living collection of art. Art consultants may choose to buy a piece of art to exhibit in a museum or gallery, but are not expected to do all the work in those circumstances. Some people buy art just to add to their personal art collection, while others collect art as a hobby or to create an investment vehicle. A good art consultant has a variety of skills and expertise to be able to serve all these different clientele groups, as well as being knowledgeable about art in general. In order to serve all of these multiple clientele groups, art consultants must be able to think creatively and strategically on their feet.
As an art consultant, one’s services are only going to be successful if he or she understands the clientele and market space fully. As a result, art consultants should constantly keep their clients in mind as they are developing their advertising campaigns and choosing their artwork. When an art consultant understands his or her clientele, the art consultant can build creative marketing strategies around the needs of the clients and use creative ideas to appeal to the right customer base. This allows the art consultant to make smart choices about which pieces of art would be the most effective and appealing to potential customers. A good art consultancy is always looking to improve its services and its ability to serve clients effectively.