The story of Pirimze is told by the building itself. It touches upon the '70s, when this luxuriously designed edifice served as an exemplary building; how it made an incredible amount of money in the '80s and it also talks about the '90s, when it decayed and operated in an improvised and shady way.

After the independence of Georgia, just as the Soviet Union collapsed and broke up into different countries, Pirimze broke up into smaller workshops with identical names sprung up in the surrounding neighbourhood, where the debris fell. We visit these workshops and observe fascinating skills performed by craftsmen who used to work in there. We also visit the newly renovated business centre "Pirimze Plaza," which replaced Pirimze and question the need and motives of this transformation.